Believing that each Filipino have the right to be beautiful, couples Dr.Rolando B. Hortaleza and Dra. Rosalinda Ang started a company named HBC ( Home Beauty Exclusives ). It is now a Billion-peso company that serves the personal retail market with over 150 branches in the Philippines, being one of the most trusted names in health, beauty, home and personal care products and services. The company boasts that their products are of world-class.

Franchise Package 1: P350,175
Franchise Package 2: P600,490

FREQUENTLY ASKED QUESTIONS:

What type of franchise is available?

HBC Franchise Corporation offers UNIT franchises for the development and operation of an HBC Store.

How much is the total franchise investment?

The total investment for an HBC Store franchise is about P4 Million for an outlet with an average area of 80 sq.m. in a mall or free-standing location. This includes the franchise fee of Php750,000.00 as well as a total support system necessary to run an HBC Store outlet. The franchise package includes:

Use of HBC’s reputable trademark, name, and logo
Pre-opening and start-up assistance
Site selection and evaluation assistance
Store design and construction for turn-key package
A comprehensive ISO-certified franchise operations manual
International-standard training on retail management,
Operations and services
Aggressive local marketing and promotional assistance
Grand opening assistance
Access to a customized, user-friendly POS system
Access to the latest trends and techniques on beauty and personal care
Bulk pricing of high-quality professional and branded products
Continuing field visits, training, guidance, and business evaluation
Access to exclusive services of dermatologist
Regular advice or guidance on all aspects of store operations
Guidance on operational and sales performance reporting
Assistance in the hiring process
What does the franchise fee cover?

The franchise fee covers the cost of providing you with pre-opening and start-up assistance, initial training, and other support and business development services. This fee also entitles you to: use of the HBC name, trademarks and logo, access to operating system, marketing support, ongoing business development, consulting, and other benefits during the term of the franchise.

How much is the royalty fee?

The royalty fee is 5% of gross sales for continuing support services.

What do the system wide and advertising fees cover?

Franchisees shall spend a specific amount each year or 1% of gross sales monthly, whichever is higher, for local advertising and promotion. There is also a system wide contribution of 3% of your gross sales to a corporate advertising and development fund which will be used for newspaper and direct mail advertising or promotional items through other media.

Will we be given a comprehensive operations manual?

Yes. After you sign a franchise agreement, you will receive a copy of the Confidential Operations Manual containing policies and procedures involved in running the business.

Will we be trained on the HBC system of operations?

Yes. At our training center, franchisees and their designated manager will be given 3 days training on store management, operations, services and products, as well as customer service. On-the-job trainees (OJTs) will also be given special training for one month at our Training Center in Metro Manila. The OJTs for provincial outlets will be given 3 weeks training at our satellite office within the area. Training is done 30 days before grand store opening.

What other continuing support will I receive?

As our franchisee, our representatives will conduct periodic visits of your outlet, provide advice and guidance, and check quality control compliance, and may be consulted on any matter you may encounter as you operate the business. Refresher trainings may also be provided as needed, as well as access to exclusive services of a dermatologist for franchisee store.

Will I have an exclusive territory?

You will not receive an exclusive territory. However, HBC Franchise Corporation will see to it that each site will service the population to the fullest to make the business viable.

What is the term of the franchise agreement?

The initial term of the franchise agreement is 5 years, renewable to 2 additional 3-year terms for a total of 11 years.

Contact Details

2/F, Franchising Department
548 Mindanao Avenue corner Quirino Highway
Novaliches, Quezon City
Tel. No.: (02) 984-5555 local 101
Mobile: 0920-9131391, 0922-8731939
Email: franchise@hbc.com.ph
Web: www.hbc.com.ph

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