China Rice is the first to introduce Chinese cabbage rice toppings in the Philippines. Since its opening, it has already developed a reputation for it’s mouth-watering dishes prepared only with the finest genuine ingredients cooked the way they do it in Shanghai, Hong Kong, and Szechuan. Its simple but well-executed concept brings together great-tasting Chinese food at value-for-money prices, thus its tagline: “Celebrating Oriental cuisine at very affordable prices.”
The restaurant’s motif revolves around a fast and fulfilling dining experience in an upscale but casual ambience — the reason why it appeals to a broad demographic range. The wide variety of menu items has already attracted frequent patronage and customer loyalty.
Chine Rice also offers half a dozen combo meals for its customers, mostly office-workers, who are on the lookout for fulfilling meals offered at prices that wont hurt one’s budget.
The first China Rice Restaurant is located at 589 Wack-Wack Road in Mandaluyong City. China Rice customers are composed mostly of residents from surrounding villages and high-rise condiminiums, office people from the nearby business districts, and sports buffs on the lookout for a filling yet healthy treat.
Franchise Information
Franchise Fee: Php 300,000
Inclusive of:
* Use of trade name and proprietary marks
* Staff training
* Procurement program
* Marketing assistance
* Opening assistance
* Operations manual
* Research & development
* Site evaluation
Initial term: 8 years
Renewal term: 5 years
Royaltee fee: 5% of gross sales
Minimum space requirement: 40 sqm.
Estimated outlet investment: Php 1,500,000